Buenos Aires, Argentina, 24 October 2008 – GFI, a leading provider of email and security software, has named LicenciasOnline as its distributor for the region. The goal of this appointment is to promote GFI’s suite of software products to LicenciasOnline’s established channel in the Americas, while also driving GFI’s business expansion plans.

LicenciasOnline is an internet-based business platform for software in Latin America and it aims to facilitate partners’ growth through the provision of cutting-edge software and business intelligence. Their sales business model is 100% channel-oriented and LicenciasOnline represents a number of international vendors of products in the security, messaging and networking categories. The company has an extensive reach in the region via a network of resellers, dealers, software houses and integrators.

“I am sure that the alliance between LicenciasOnline and GFI will be very profitable for the Latin American market. I strongly believe this because we are experts in the business and we motivate partners by giving them additional benefits and advantages. For example, our virtual platform allows them to easily track purchase orders in real time and offers front-end and back-end sales assistance. Moreover, we develop training, demand generation campaigns and loyalty programs to enhance knowledge and optimize the business growth,” said Marina Patallo, Marketing Manager at LicenciasOnline.

GFI and LicenciasOnline are working closely together to establish even stronger business links in the region and to successfully promote GFI products in the South American market. An intensive program is under way with LicenciasOnline to give exposure to GFI in the market and to push the brand among enterprises in the region.

“This agreement, without doubt, will increase sales of GFI's products in Latin America during the contract period; the IT channel in this region is solid and very experienced, and they are inundated with offers from various vendors; LicenciasOnline's role will be to identify the markets and promote GFI as the ideal solution,” said Cecilia Milenka Zuvic, Channel Manager for South America and the Caribbean.

“GFI and LOL are two companies that are growing very fast in the network security market. GFI required a partner with the expertise to enter and grow in this market, and through this new alliance our requirements are met: LOL are focused on security within the Channel and they know how to grow and expand the business.

“Through this agreement, LOL will be an efficient route to market for the Channel and GFI, and it will also be the trainer, the creator of opportunities and the ambassador for GFI in South America; mainly for the SME market. In LOL, the channel will see an ally and not just an intermediary; LOL will add value to our product at every stage: in generating demand, training resellers, organizing events in collaboration with GFI, providing credit, rewards programs and more,” she added.

About LicenciasOnline
LicenciasOnline is an internet-based software distributor and a leader in technology commerce and related services in Latin America. Channel oriented, LicenciasOnline offer products from the best software vendors including Microsoft, Symantec, CA, Check Point, Oracle, Google, VMware, Citrix, Novell, McAfee, GFI, Nokia, RSA, Websense, and Autodesk among others, as well as solutions for vertical markets. Their offices are located in Argentina, Bolivia, Chile, Colombia, Ecuador, Paraguay, Peru, Uruguay and Venezuela. For more information visit www.licenciasonline.com.

Informazioni su GFI
GFI è una società leader nello sviluppo di software, che offre agli amministratori di rete un’unica fonte in grado di soddisfare le loro esigenze di protezione della rete, sicurezza del contenuto e messaggistica. Grazie alla tecnologia vincitrice di numerosi riconoscimenti, ad una politica tariffaria aggressiva e alla particolare attenzione rivolta alle piccole e medie aziende, GFI riesce a soddisfare le esigenze di continuità e produttività aziendali delle organizzazioni in generale. Costituita nel 1992, GFI ha uffici a Malta, Londra, Raleigh, Hong Kong, Adelaide, e Amburgo, a supporto di oltre 200.000 installazioni in tutto il mondo. GFI è orientata alla collaborazione con partner e si avvale infatti di oltre 10.000 partner in tutto il mondo. GFI è inoltre Microsoft Gold Certified Partner. Maggiori informazioni su GFI sono reperibili sul sito http://www.gfi-italia.com.

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